Page impression: A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions.
Clicks:# The number of times an ad was clicked on in the given reporting period.
Page CTR (Clickthrough Rate): The number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.
Page eCPM (Effective Cost Per Thousand Impressions): Calculated by dividing earnings by number of page impressions and multiplying. This makes it easier to compare multiple sites to see which are performing better.
Earnings: Total revenue earned to date. More detail about earnings is available in the AdSense Help Center.
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